Social Hike is a newsletter centered around the overlap between business, culture, and life online. It explores how brands, trends, and internet culture shape the way we live and think, while also encouraging a healthier balance between digital life and the real world

For the logo, I created a rough hand-drawn illustration of an old computer with the cord unplugged. I wanted it to feel a little imperfect and human rather than overly polished or corporate. The unplugged computer acts as a simple visual metaphor for stepping away from the constant noise of the internet and reconnecting with the world outside of it, which ties back to the idea behind the name Social Hike.